Locally owned publication, The Bay Magazine, was first produced in 2006 to address the need for an upmarket community-centric glossy magazine that targeted the locals residing along Cape Town’s elite Atlantic Seaboard and Southern Suburbs. The area set the tone for the magazines look and feel: classy, sophisticated, upmarket and trendy. Today the magazine has become an intricate part of the community, delivered to 15 000 homes on a monthly basis. Our regular editorial features are highly anticipated and keenly received by our readers. The magazine chooses to publish only positive and uplifting content, steers clear of politics and focuses primarily on its three pillars; People, Business and Lifestyle. We find that our authentic attitude reflects positively upon our advertisers who believe the magazine gets them the best return on their investment; by bringing them the most affluent and discerning readers to showcase their brand to.