Come and hang out at trendy, vibey Perpetuity at The old Homestead in Hout Bay, Africa’s flagship Deus Ex Machina store. You’ll experience all that is ‘deus’ from a lovely meal or coffee to some retail therapy, bike crafting, live music, body sculpting and art to something as simple as a good haircut with the resident barber whilst enjoying the views over to the harbour. Food for the body, mind and soul, you’ll find it all here.
What’s the meaning behind your name?
Deus ex machina is a Latin phrase which means ‘God from the machine’. It is often used in a play as a plot twist or as a sudden change in plot. As defined in Britannica: ‘A person or thing that appears or is introduced into a situation suddenly and unexpectedly and provides an artificial or contrived solution to an apparently insoluble difficulty’.
Describe the philosophy of the brand.
Our openness and enthusiasm strikes a chord with people wherever they are. Our philosophy recalls an era before various pursuits of fun – motorcycling, surfing, skateboarding, whatever were marketed into fundamentalist functions. All are welcome under the Deus roof, where there is simple respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machine across the world. Deus ex Machine says simply there’s no ‘right way’ to do individualism, it’s all the same juice.
What’s your vision for the brand locally?
First and foremost the owners of Deus Ex Machine Africa are die-hard fans of the brand and wanted to bring the Deus experience to the South African market. Our short term vision is to make our flagship store, the Homestead of Perpetuity, in Hout Bay, a desirable destination venue that will draw people in to experience all that is Deus.
What made you choose Hout Bay as your brand’s home?
The owners of Deus Ex Machina are local Hout Bay residents and believe deeply in Hout Bay and all it represents. They buy into the underlying spirit of Hout Bay, one of inclusivity, authenticity, diversity and acceptance. In addition, the Kronendal Heritage Site within which we have taken residency is the perfect site to accommodate a flagship store. It is a very beautiful old Cape Dutch building dating back to the 17th century and as such is steeped in heritage. “We kept coming back to it and we are so pleased to have breathed new life into this grand old dame – resident ghost and all. Its sprawling layout lends itself to a typical Deus flagship experience,” they tell us.
What makes an experience at Deux Ex Machina memorable?
At the Homestead we trade in all that is Deus at the restaurant, serving elegantly crafted local dishes, Café, with its decadent sustenance, Retail Space and Vinyl room. Throw in some cooking live sets from local DJs and sometimes obscure artists and we are perpetually smiling. We have three weekly events. Taco Tuesday, Super OK Fridays and Sunday Sessions, reverberating off our yard walls. Our Local shaper Anton Butler is situated at the Homestead and creates some sticks shaped with the plethora of local, world class breaks in mind where we worship and sometimes snap our leashes. Gaze out across the bay at Dungeons rolling in across from the Harbour. Our custom bikes are crafted by Stoos of Stoos Customs under our roof, crafting some mad rides. Ken at the Bay Barber Company is our resident barber who’d be happy to meet your hairy requirements too. We also have a Crossfit onsite because we need to keep our cores strong and our core beliefs intact.
Can guests expect anything special for Valentine’s Day?
Yes we are running a special. Our Valentine’s dinner which runs from 4pm on the 14th of February includes:
- A glass of bubbles
- Forestroke ‘Starter’ – Tit bits to share
- The Thumper ‘Main’ – Beef Fillet or Norwegian Salmon or Vegan Lasagne
- Aaaahhh ‘Dessert’ – to share
- Accompanied by live music.
- All for R495 per couple.