Acornkids is a household name in “learning through play.” With a strong sense of family at its core, and all the support that goes with that, along with a good, strong work ethic and an excellent sense of humour and fun, this company has great vision, passion, and purpose. Have a look on-line.
Describe your product philosophy?
Childhood is a magical time of discovery and learning. We want to make learning fun. Our products are designed for interactive, creative play and to grab children’s attention. They pro- vide a multi-sensory, hands-on, minds-on expe- rience. While early learning bath products have been our focus, we have added books, crafts and puzzles and now have over 200 products. We have thousands of dealers in South Africa who sell our unique products.
What is your vision for the brand?
Our vision is to be the top-selling network of activity-based, early learning products in South Africa. We are inspired to create opportunities for moms of kids, who often feel the isolation and pressure of raising young children. It is the chance for them to contribute financially to their families while making new friends along the way and establishing a strong support network. It provides an opportunity for them to involve their kids in their Acornkids business, teaching a strong work ethic and is also awesome for family bonding. We have many great dads, aunts, un- cles, grannies, and grandads involved too!
How did Acornkids start?
I started my business, Delfini Solutions, in 2001 and purchased the Acornkids Brand, with just a few products, in 2008. Over the last 12 years, we have grown the brand and business to where it is today. My children grew up with the products and were often my inspiration for new product ideas. I love the fact that we design, create, and manufacture 95% of our products in our own Cape Town-based factory. Local South African products made for South Africans.
What makes your staff so special?
Acornkids is a family business and all about family. My dad, mom, brother, husband, and kids all get involved! Some staff members have been with the company for twenty years. We have many creative minds, buzzing with product ideas, graphic designers who add great visual style and marketing gurus to add sales appeal. In the fac- tory, our superheroes mix, pour, assemble, and work with care. Experienced sales and support staff talk to customers and dealers and share their excitement with them. Acornkids is going places and our amazing dealers and staff are making it happen!
What are some of the best sellers on your online store?
Our early learning bath range is extremely popular. Our crafts range does very well for us too, and our skincare and body care products are popular with our moms and dads too.
How do your products help children learn through play?
We magically transform each day into a kaleido- scope of colours, textures, and fragrances. It is a well-known fact that children learn through play. Our unique products encourage play and explo- ration, while teaching a range of skills.