Research conducted on Generation Z, or Gen Z, makes quite an interesting read – especially for educators. The Gen Z demographic includes young adults up to 23 years of age, or those born between 1997 and 2012 – otherwise known as the learners and students of today.
Gen Z are highly creative, innovative and visionary. Education is very important to them and they think seriously about their futures. They have an entrepreneurial spirit and are creative activists who want to contribute substantially to make the world a better place through their ideas and actions.
Looking at the future of this generation, the World Economic Forum’s Future of Jobs Report of 2020 lists complex problem solving, critical thinking, creativity, originality and initiative among the top five skills for 2025, which tie in with Gen Z’s characteristics.
According to recent research by Youth Dynamics, Gen Z feel that tertiary institutions could better equip students for the future world of work through practical training, real-world experience, the integration of technology, and teaching new soft skills.
The Creative Academy is perfectly equipped to provide these skills needed for the future workplace. Here, we focus on fostering curiosity, critical consciousness, resilience and reflexivity with the aim to empower a new generation of forward-thinking leaders to embrace problem solving, change and transformation.
The Creative Academy’s accredited degrees in Communication Design, Contemporary Art, Interaction Design and Motion Design are offered with appropriate teaching methodologies in transdisciplinary design and industry involvement to deliver innovative graduates that are highly employable.
Founder and CEO of multinational design agency Longbeard, Matthew Sanders, has employed multiple Creative Academy students as interns and employees, and is impressed with their theoretical knowledge and practical skills. But what sets these students apart for Sanders is their work ethic. “I am not sure how to describe it, but their attitude, their intelligence and experience made them exceptional.“
The Creative Academy’s student-centred learning environment ensures that each student’s individuality is nurtured as they are prepared on a practical, theoretical and technical level. Exceptional mentors encourage curiosity and guide a new generation of forward-thinking leaders to embrace change and focus on what is essential for the future. Small practical classes ensure that students receive individual attention and guidance from lecturers.
“That makes the Creative Academy a perfect fit for Gen Z,” CEO Francisca Gebert says.
There are a vast number of exciting career options for creative individuals who would like to be at the forefront of the change and innovation for which the Creative Academy prepares students in their various programmes:
Through practices like brand development, packaging, information design, editorial layout and advertising, students in Communication Design are taught to transform complex ideas into unique strategies and captivating design solutions that establish credibility and influence audiences through communication.
Contemporary art refers to art produced today – including painting, sculpture, photography, installation, performance, and video art. The BA in Contemporary Art integrates contemporary artistic and curatorial practices within established techniques and theory. Through expert mentoring by established artists, writers, curators and researchers, this programme guides students to unlock their own authentic artistic philosophy and practice.
With a focus on User-Interface and User-Experience design, Interaction Design puts the human in the centre of technological developments and focuses on the importance of digital user experiences in everyday life. The understanding of the design and development of interactive digital experiences places our students at the top of the employability chain.
Motion Design draws on graphic design, 2D and 3D animation, compositing and the integration of sound and motion to create meaningful audiovisual messages that capture attention and the imagination, thereby effectively harnessing the interest and engagement of their audience.
Learners who are creative, innovative and critical thinkers, who wish to pursue a sustainably rewarding career in the creative field, can apply at the Creative Academy for 2022 now.
Please visit our website at www.creativeacademy.ac.za for more information.